Lead Generation Education Sector
Exceeding Lead Generation Goals for Global Educator in Aviation
Lead Generation Case Study
The campaign goal was to boost brand awareness and engage potential students, encouraging them to sign up for a course information pack via the Incling designed landing page. Our activity resulted in a 4.52x increase in projected leads. Additionally, 30% of the Facebook leads became Fans of the Airways Aviation Facebook page during this campaign, effectively opting in to receive ongoing communication via social media.
About the Client
Airways Aviation is a leading global educator in aviation. They bring together international companies with more than 30 years of aviation experience to offer world-class flight training for aspiring pilots from locations around the world including the UK, Asia and Australia.
Key Results
4.52x Projected Leads
4.44x Projected Impressions
174% Increase Projected Clicks
49% Decrease Projected Cost per Click
“We partnered with Sodafizz to develop and execute a global social and search strategy for our client Airways Aviation, a leading aviation training academy.
Our goals are to increase brand awareness but also to generate student enquiries across multiple regions.
Sodafizz took the brief and ran with it providing us with insights and opportunities to not only meet our goals but exceed them.”
— Morgan Drew - CEO, Incling
