Maximise Black Friday Revenue

Black Friday and Cyber Monday are critical opportunities for businesses to drive sales, and Google Ads can play a pivotal role. With increased competition and high consumer demand, optimising your Google Ads strategy is essential for success. Here’s how to take advantage of Google Ads during these high-traffic events.

Focus on Google Shopping Campaigns

Google Shopping is a must for eCommerce businesses during Black Friday and Cyber Monday. Ensure your product listings are optimised to appear prominently in Google’s search results.

• Update Product Titles: Make sure product titles include relevant keywords to match what customers are searching for. This increases your chances of being seen by potential buyers.

• Optimise Product Images: High-quality, eye-catching images attract more clicks and set you apart from competitors. The right visuals can make all the difference in a crowded marketplace.

• Use Promotions: Highlight special deals or discounts directly in your ads to grab attention. Google allows you to showcase limited-time offers, which can create urgency and encourage faster purchases.

Update Your Ad Creative

Your ad creative needs to be fresh and tailored to the Black Friday and Cyber Monday sales season.

• Seasonal Keywords: Include terms like "Black Friday deals" or "Cyber Monday sales" in your copy to match the mindset of shoppers hunting for discounts.

• Compelling Call to Action (CTA): Use urgent CTAs such as “Limited time only” or “Shop now” to motivate immediate action from shoppers.

Manage High Competition

Competition is fierce during Black Friday and Cyber Monday, so your bidding strategies need to be sharp.

• Increase Bids on High-Converting Keywords: Ensure your top-performing keywords are given priority by allocating more budget to them. This helps you stay visible when competition is high.

• Use Remarketing: Retarget users who have visited your site or abandoned their cart. Remarketing can help you close sales from interested shoppers who need a nudge to return.

Sodafizz BFCM Success

At Sodafizz, we’ve helped eCommerce clients achieve remarkable results during Black Friday and Cyber Monday campaigns, with campaigns delivering a return on ad spend (ROAS) in the range of 1000% to 2000%. Our tailored approach ensures that our clients not only stand out but also maximise their sales potential when it matters most.

Need help crafting a Black Friday Cyber Monday Google Ads strategy?

Reach out to Sodafizz for tailored Google Ads solutions.